Welcome to my Digital portfolio

During my undergraduate, I was introduced to creative direction as an avenue of my marketing and communication studies. I am gifted in naturally articulating an unspoken message by guiding the overall vision, style, and feel of a project. I now have 3+ years of experience in the creative planning process. I aspire to continue growing as a creative and use my exposure to shape my future career.

Specializing in new media studies, I have an analytical background in maintaining a brand’s presence in the modern media-scape. My marketing philosophy is backed by data, insights, and my favorite—consumer psychology. This role demands both a creative and strategic mind.

I have field experience in several industries where I oversee, plan, create, and monitor brand social media assets. With platform infrastructure constantly evolving, it is important to have a manager that is aware of updated analytics tracking and algorithm standards.

From major SEC Parents' Weekends to branded PR events, I have 3+ years of experience professionally coordinating events. From initial concept planning, vendor networking, negotiation strategy, and beyond, I am fluent in putting on innovative events with a very intentional touch.

Branded immersive experiences and event activations have become a very important brand marketing strategy, especially for Gen Z and Millennials. The modern consumer craves community and experiences. Brand events generate highly shareable content and create emotional connections that ads alone can’t.