Welcome to my Digital portfolio

During my undergraduate, I discovered creative direction through my marketing and communication studies, and it quickly became one of my favorite parts of the process. I realized I have a natural ability to bring a story to life and communicate an unspoken message through style, tone, and overall feel. I’ve now spent over three years shaping concepts and leading the creative planning process.

I specialize in new media studies and have researched how brands can connect with their audiences on a deeper level. My marketing approach is grounded in data and insights, but most importantly, in understanding consumer psychology.

I’ve had the opportunity to work across several industries, helping plan, create, and manage brand social media assets that come across as authentic and personable.

From major SEC Parents’ Weekends to branded PR events, I have 3+ years of professional experience coordinating events.

Branded immersive experiences and event activations have become a very important brand marketing strategy, especially for Gen Z and Millennials. I emphasize hosting brand events to generate highly shareable content and create emotional connections that ads alone can’t.