UM SQUARE MAGAZINE

Square Magazine is the University of Mississippi's student-led fashion and lifestyle publication. Over the past three years, I served as Social Media Director and have recently pivoted into a new role as Creative Planner, leading editorial shoot concepts and campaign strategy.

The top of the online news website 'The Daily Mississippian' with a red navigation bar including sections for news, sports, arts & culture, opinion, special projects, print/e-ditions, and about us. Below the navigation bar is a headline that says, 'Square Magazine goes 'Out-of-the-Box' for their new logo reveal party.'

Logo Launch PR Event

Text discussing the redesign of the Square Magazine logo by Addy Ezell, highlighting her intentions to keep the logo recognizable and timeless.
Black background with two abstract, rounded square shapes. The shape on the left is black with a white outline, and the shape on the right is white with a black outline, both resembling stylized buttons or icons.
A black square frame with the words "Magazine Square" written along the vertical and bottom edges, all inside a circular white background.
A collection of fashion magazine pages scattered on grass, featuring models wearing various outfits, jewelry, and accessories, including a close-up of a woman with blonde hair and a model in a black outfit with glasses.
Two young models, a woman and a man, pose for a photo in front of a collage of fashion-related pictures and logos. A woman on the right takes their picture with a camera, in a casual studio setup with a green carpet and hanging string lights.
Collage of social media logos and posters for Square Magazine, including text like "I heart Square magazine," "Ask me about Square," "out of the box with Square," "out of the box," and "out of the box" with images of a person playing billiards, a person skateboarding, and a person at a drum set.
Collage of four photographs featuring activities such as skateboarding, reading books in a library, playing board games at a dinner table, and playing pool, with a logo for Square magazine at the top left.
Hand-drawn cocktail menu titled 'Out of the Box Drink Menu' with colorful illustrations of cocktails, citrus slices, and cherries. The menu lists four drinks: Square Spritz, Lemon Drop Martini, Carrie Bradshaw, and Old Fashioned, with ingredients and garnishes.
Three young adults, two women and one man, posing inside a room with a vintage-style gallery wall featuring numerous framed artwork. The women are dressed in white tops and skirts, while the man wears a white jacket with red and black accents, a white shirt, and a black tie. They stand around a wooden table with a patterned black and white tiled floor beneath them.
Two young musicians performing on stage with colorful lighting. The guitarist is mid-air, jumping with a pink electric guitar, while the drummer behind him is playing with drumsticks, with a drum set labeled "Hotel Fiction."

B/W Social Shoot

Feeds, Insights & Asset

Tablet displaying a collage of photos, social media management, including fashion shows, a woman, street scenes, food, and a jewelry display.
Collage of twelve photos including women in various settings, a man with a bicycle, a person swimming, a woman with sunglasses, a woman holding a drink, a plate of cookies, a woman in a cream-colored dress, a woman by flowers, and colorful flower bouquets.
Collage of fashion and lifestyle photos including models on runway and street, fashion accessories, and a woman holding a cocktail.
Screenshots of social media content featuring people, artwork, and decorated indoor and outdoor settings.
Instagram analytics dashboard showing 77,664 total views from March 10 to April 8, with 45% followers and 55% non-followers, and accounts reached at 21,678, an increase of 81.2%. The content type distribution includes posts at 79.5%, reels at 14.5%, and stories at 6%, distinguished between followers and non-followers.
Screenshot of social media analytics showing increased profile activity from February 8 to March 9, with a total of 2,269 interactions, including 2,171 profile visits and 98 external link taps, all with percentage increases.

Night Swim Shoot

A screenshot of an article from Square Magazine with a personal message about Addy Ezell and the community, creativity, and future goals, signed by Emma.